Free Ways to Advertise Your Business Online

Tokunbo Akeredolu-Ale | Small Business Coach
It’s a known fact that if you are in business, it’s either you market your product and services or else, the business will not grow. Marketing is the blood that sustains business growth. One of the major reasons why businesses collapse is the unavailability of paying customers. In today article, I will be highlighting Top 10 way’s to advertise your business online for free.

1) List your business on Online directories

Search for business directories in your country and list your business.
With that, your target audience can easily locate your business when researching online.


Entrepreneurship can be a lonely game. The road to business success, both online and offline, is a long and bumpy one, often littered with pitfalls before success comes knocking. You need to be willing to spend long hours learning and applying new information when you’d rather be spending time having fun with family and friends. It can take several attempts and wrong turns before you hit on the right business model that not only works but also fits in with your life plan, vision and goals. The truth is, once you decide to leave the safety net of your day job to build your own business, you are stepping onto a crazy roller-coaster ride.

Questions Before Starting a Business

So you’ve got what it takes to be an entrepreneur?
Now, ask yourself these questions to make sure you’re thinking about the right key business decisions:

Is Entrepreneurship For You?

Starting your own business can be an exciting and rewarding experience. It can offer numerous advantages such as being your own boss, setting your own schedule and making a living doing something you enjoy. But, becoming a successful entrepreneur requires thorough planning, creativity and hard work.

Consider whether you have the following characteristics and skills commonly associated with successful entrepreneurs:

Being a Leader

Over the past several years, one of the most important contributions psychology has made to the field of business has been in determining the key traits of acknowledged leaders. Psychological tests have been used to determine what characteristics are most commonly noted among successful leaders. This list of characteristics can be used for developmental purposes to help managers gain insight and develop their leadership skills.

The increasing rate of change in the business environment is a major factor in this new emphasis on leadership; whereas in the past, managers were expected to maintain the status quo in order to move ahead, new forces in the marketplace have made it necessary to expand this narrow focus. The new leaders of tomorrow are visionary. They are both learners and teachers. Not only do they foresee paradigm changes in society, but they also have a strong sense of ethics and work to build integrity in their organizations.

How to Develop a Great Brand Identity


The concept of branding is by no means a new one. However, with the ever increasing availability of substitutes for most products, including your own, the only way to keep up is to develop and maintain a brand identity that will stay etched on the minds of your customers and potential clients. Unfortunately, designers, inventors, and investors in recent times are in a dilemma similar to that which artists and writers have grappled with for decades: there’s nothing left, or at least, that’s the way it seems.

MIT finds 15-year-old scouring trash bins for parts. What he's built will leave you stunned.

When MIT discovered Kelvin, he was living in utter poverty. But that didn't stop this engineering whiz kid from building something amazing

10 Cheap and Interesting Ways to Attract More Customers to Your Small Business

10 Cheap and Interesting Ways to Attract More Customers to Your Small Business

How do businesses make money? It’s simple; they sell products or services to people (customers) at a profit. No matter how great your product or service, your business will not make any money unless customers are willing to buy them. No customers, no business. Period! However, most small businesses experience hard times or fail, not because customers do not want to buy their products, but because customers don’t even know their products/services exist in the first place. For many small businesses, marketing and advertising is a huge problem. This article looks at 10 cheap and interesting ways that small businesses can market and advertise their products and services. If this has been a challenge for your business, you will certainly learn a lot from this article.

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We all make mistakes and learn from them. However, when it comes to growing your own small business, having invested every pie you own, it pays to avoid common mistakes. Research studies based on the success-failure ratio of small businesses indicate that a staggering 93% of small businesses are likely to fail within one year. Furthermore, only 50% of the remaining 7% are likely to make it past their fifth anniversary. Perhaps this shall not be the fate of your small business.
Here are 12 mistakes you should definitely avoid making....

how to know when you need re-branding for your business

how to know when you need re-branding for your business 1. You have a homegrown, outdated brand.
Homegrown brands are good for nostalgia, but bad for business. Many small businesses have built their brands around logos that they or family members created. With the advent of desktop publishing years ago, and the prevalence of instant access to clip art on the web, this has become a common and rather unfortunate characteristic of many small business logos.

How to Start Up While Still Employed

How to Start Up While Still Employed
A good hedge against the risks of starting your own business is to start up while you still have a job that pays a regular salary and benefits. If you're in a position to do that, you'll have the best of both worlds. There are some simple Do's and Don'ts that can guide you as you walk a sometimes fine line between your career and entrepreneurship.

4 Common Characteristics of Successful Entrepreneurs

4 Common Characteristics of Successful Entrepreneurs
Regardless of your definition of success, there are, oddly enough, a great number of common characteristics that are shared by successful businesspeople. You can place a check beside each characteristic that you feel that you possess. This way, you can see how you stack up. Even if you don't have all of these characteristics, don't fret. Most can be learned with practice and by developing a winning attitude, especially if you set goals and apply yourself, through strategic planning, to reach those goals in incremental and measurable stages.